Why your first impression matters
Consistent excellence builds a reputation, but when it comes to starting a new business, or meeting new prospective clients and partners, your first impression is the building block to success.
If you’re a small business farmer advertising at a farmer’s market, or if you are competing in a sea of beauty salons for clients, the first impression could create an opportunity you might have missed out on otherwise.
The role of high quality printing
Consider Matt Johnson, a Real Estate Agent working in a highly competitive city like Toronto whose public image and branding can make or break his sales numbers. He meets prospective clients, and in one scenario, hands them a simple business card, like any other. He may be the most charming, competent realtor these clients meet that day, but once they’ve walked away from the meeting, and have met plenty of realtors on their search, the card is all they have to remember him by.
A simple card might represent him as a newbie, as someone who may not invest in their own public image, and can be a deterrent when compared to less competent realtors with top notch branding.
Now consider he hands them a luxury business card, with a thick feel, high quality print that portrays him and his information in a legible way, and maybe has a few extra bells and whistles that show he’s a man who knows it’s worth investing in yourself.
The impression left on the latter customers is miles away from the former. In the mountain of agents’ card left at the end of the day, what might seem a small upgrade to the realtor, could make all the difference to customers.
Quality vs affordability: a new business’ challenge
Whether you’re just starting out or if you’re an established small business, it’s likely you are trying your best to keep costs down and increase your profit margins. It’s important to be frugal when you’re a new business, and print is one of the areas where many small businesses choose to cut corners.
Investing a little more in your print can help you get a head start at the beginning of your business. There are many mid-tier print options that show you care about your branding and want to invest in it, but still don’t break the bank. Our staff at Persis Print are always available to help you decide what would work best with your budget and goals in mind!
Final takeaways: how to elevate your first impression
Investing a little extra into your print marketing can help give you a boost in front of customers and clients. Elevate your first impression by ordering marketing materials and business cards that stand out. Our team can always help in finding a solution that fits your budget and your marketing goals.
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